Monday 4 January 2010

Shutting the Fuck up About How Good Your iPhone is; is there an app for that too?

This was written some time ago, but is still relevant today:

Honestly. What sickens me most is how fucking DOWN with the kids iPhone thinks it is. "Boy" thought Apples hideously slimey marketing department one day "Aren't these kids the darnedest things" and all the suits nod so it continues "I mean just the other day I hear this one young fella, AFLUENT AS HELL, using a youthful colloquialism - I'm talking words that aren't real here. But he was the toast of the party, with his compatriots nodding in agreement and such" and then the marketing department guy walks up to the window and looks outside "And I think to myself - why can't we whore out that kind of lyrical genius huh? I mean, why not make up words like 'funnest' to describe our products - hell, they can relate to it!"

And so, a year later, I feel infuriated in an arm chair when I see that the new iSomething-or-other is being described as the "funnest" iPod ever. Brilliant.
Has anyone, EVER, thought to themselves while they were using their iPhone, "This is great and all, what with the device performing its function and all, but what I'd really like to do is move this glorified mP3 player and steer a rollercoaster, at the same time...*sigh* but I know that's just a pipe-dream, a crazy, crazy pipe-dream". WELL WISH NO MORE GUY, BECAUSE IF YOU CAN COUGH UP THE EXPLETIVE WORTHY SIMOLIANS TO BUY SUCH A FANCIFUL ITEM THEN YOU REALLY CAN STEER A ROLLERCOASTER! I'd buy one myself but I purchased a coca-cola last week and I'm a little strapped for cash.

What I hate about Apple is how bloody convenient they are trying to be. Life isn't convenient (ok?) and so the result is the advert equivalent of one of those waiters that keeps coming up to you to ask if everything is ok; everything ok sir, everything ok sir, everything o-fucking-k sir? NO!? Well no worries baby! Trousers on fire? Cleft palet? Lost the will to live? There's an app for that too! If it was me I'd tell him to fuck off and let me finish my soup in peace. BUT WHY EAT SOUP WHEN I CAN HAVE ALL THE NUTRIENTS FROM SOUP TELEPORTED DIRECTLY IN MY BLOODSTREAM, he'd say, IT'LL LEAVE YOU TIME TO DO ALL THOSE AFLUENT LEISURE ACTIVITIES YOU NEVER HAVE TIME FOR! *que me, snowboarding*

As ever Apples most recent advertising campaign features a song picked out by NME specialists so that it all sounds cool enough and unthreatening enough to convey a real easy-going, hip piece of technology, sorry, not technology, I mean, this hip-piece of life-support. I want my technology shiney and laden with golden buttons thankyou very much, not moseying up to my place at about half 2 in some low slung jeans and with a general shrug of it's casual shoulders "hey man, wanna latte, I know a place" - no, piss off, I'm throwing balls of paper into a bin in just my pants.

I mean for goodness sake, I am a human-being! I'm supposed to demand things of technology, not the other way round! Why am I suddenly "bumping fists" with somebody to exchange a phone address with someone, explain that to me! It's the equivalent of a cowboy-iPhone with a gun making me dance by shooting bullets at my feet, "weeeell, looky here fellas, he's a dancing, he's aaaa daaancing - now bump fists bitch".

I mean seriously you are going to look like a right prick with an iPhone clenched in your clamby mits, BUMPING FISTS with some other equally impressionable iPhone owner, every, single, time you want to exchange information. Call me old fashioned, but I still have:

(a) the use of my voice, and
(b) the use of my brain.

If I utilise both these items, a rare thing occurs. For you see, I can send the details incredibly easily to a person that has an iPhone or that doesn't AND, they can be anywhere in the world; they don't have to be sitting across from me in Starbucks, or in an unoffensive white limbo, where everyone where's one colour and dances to trendy remixes.

People don't know what the hell they're doing on an iPhone, they're fingers zip around on invisible roller blades not knowing where the fuck they are going until eventually they've ordered 600 copies of Ghostbusters II on DVD and have booked themselves in for a haircut at 8, 9 and 10pm for the following day. "DO YOUR SHOPPING ON THE BUS!" NO, I say again, I DEFY YOU iPHONE! People, do it yourself! Feel your wrist, find your pulse? You're alive aren't you? Perhaps try putting your iPhone away for once and embrace that, stupid.

1 comment:

  1. I have a rather shit phone (which does the job of texting and phoning which is what it is for) but I was given an ipod touch which I use for internet, email, music, diary and monkey island.

    I would not dream of 'bumping' my ipod however. Plus my ipod isn't fun. I'm paranoid about being mugged in my er... 'hood' so I keep it hidden. But I like it because I used to take my big diary everywhere and now, I can invest in smaller bags. Hooray.

    ReplyDelete

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